A great way to get noticed is to use outdoor signs. But, they are only effective if they’re seen. To make the most of the outdoor signage, some important details should be considered.
Signs need serve a specific purpose and provide enough detail to generate interest. They shouldn’t be cluttered with text. But, there should be enough information that passers-by understanding the message.
The print used for signs should be a font that’s easy to read. It should be large enough to be read from the street or from a distance.
Outdoor signs come in all sizes and shapes. They are no longer limited to square or rectangular signs commonly seen on lawns with homes for sale. If a sign is to be used around heavy foot traffic, a feather shape will be noticed faster than a square shape. It should be of an average height for an adult to read easily.
Outdoor signs are useful in areas with plenty of mobile or foot traffic. But, they must be strategically placed where passers have time to read them. A busy intersection is probably not the best location for a sign, because traffic will be moving too quickly.
If the sign will be used for a special event, it may require additional details. A longer or wider sign may be necessary, to provide details of the event, like the date and location.
Signs are great marketing tools, when incorporated into a marketing program and utilized in a way that maximized exposure in outdoor areas. Some additional benefits include low cost and ability to have a company logo or image included.
Outdoor signs are available in vinyl, so they will withstand the weather and can be used again in different locations. Most outdoor signage is light enough to be carried to the car and moved or put in storage.
When it comes to outdoor signs, creativity is definitely a plus. With signs on lawns, in busy city centers, and in large complexes, a color or design that stands out from the rest will likely get more attention. Passers by will stop and read a sign that stands out.